Surmaquetas.cl
A platform built for people who live and breathe model building.
Surmaquetas is an online store for scale models, tools, paints and collectibles. The goal was to build a digital experience that conveys the passion of the hobby while making it easy to browse a broad, constantly growing catalog.
We designed a clean interface and intuitive navigation that let people find products quickly, putting the shopping experience first on both desktop and mobile.
Scope
- Digital strategy
- Creative direction
- UI/UX design
- E-commerce development
- Information architecture
- Mobile optimization
Designed for exploring
The main challenge was organizing a large number of categories and products without losing simplicity. The experience is built so that both seasoned modelers and beginners can find what they’re looking for quickly and naturally.
Each section is designed to showcase the visuals, keep navigation easy and guide users through the whole purchase.
Result
A modern, fast and scalable platform that reflects Surmaquetas’ identity and turns a specialist catalog into a clear, attractive and accessible shopping experience for the modeling community.